With the 2018 FIFA World Cup now less than two weeks away, YMC and MUNDIAL creatively aligned on a themed summer collection, paying homage to the nation-uniting sport. Together, the duo engaged in an open narrative, one that cast a spotlight on Russian-based football musings. What ensued was a concept banking on Russian soccer fanatics turning up at the 1966 World Cup sporting their own local uniforms.
Setting up shop in an old-school gymnasium, models — sporting featured wares — can be seen reenacting various activities, nostalgically associated with grade school gym class of yesteryear. The collection itself is comprised of cotton loopback sweaters, T-shirts and an assortment of accessory items, including head ware and scarves. The collaborative World Cup capsule collection will be available through MUNDIAL’s webshop and YMC storefronts come June 7.