‘MUNDIAL’ & YMC Come Together on a 2018 World Cup Capsule Collection
An homage to Russian fans attending the 1966 World Cup.
With the 2018 FIFA World Cup now less than two weeks away, YMC and MUNDIAL creatively aligned on a themed summer collection, paying homage to the nation-uniting sport. Together, the duo engaged in an open narrative, one that cast a spotlight on Russian-based football musings. What ensued was a concept banking on Russian soccer fanatics turning up at the 1966 World Cup sporting their own local uniforms.
Setting up shop in an old-school gymnasium, models — sporting featured wares — can be seen reenacting various activities, nostalgically associated with grade school gym class of yesteryear. The collection itself is comprised of cotton loopback sweaters, T-shirts and an assortment of accessory items, including head ware and scarves. The collaborative World Cup capsule collection will be available through MUNDIAL’s webshop and YMC storefronts come June 7.
In case you missed it, Nike collaborates with creatives on its first Russia-themed collection called “Football Korobka.”
