M.I.A. Previews New Environmentally-Conscious Track "Rewear It"
M.I.A. headlines H&M’s World Recycle Week campaign.
After dropping the Lion King-sampling “MIA OLA” and “Foreign Friend” on SoundCloud last month, M.I.A. is back with a preview of her latest track and its corresponding music video. Dubbed “Rewear It,” the environmentally-conscious cut headlines retail giant H&M’s upcoming World Recycle Week campaign in which it will be aiming to collect 1,000 tons of unwanted or worn-out garments from customers at its 3,600-plus stores worldwide. Written especially for the campaign, “Rewear It” also taps choreographer Aaron Sillis to interpret the music and lyrics into dance moves for the campaign’s music video.
H&M’s World Recycle Week campaign will run from April 18 through April 24 while “Rewear It” will premiere in full April 11.
