Pitti Uomo unveils the creative direction behind January’s fair in Milan. Drawing inspiration from a recurring mainstay of the event – shipping containers packed with collections and artworks – this season will explore the Pitti “Surprise Box”, with guests entering boxes to discover collections, fashion pieces and more. Installations include the “Infinity Box” – curated by Dan Mauger, founder of Visual Fodder – that will allow visitors to dive into a multi-sensory video experience from a selection of artists and directors. The “Park Box” area will let attendees relax and dine while the “Show Box” will be where a series of talks from influential figures in menswear will be taking place.
Give the launch video above to watch to get a better idea of what to expect from Pitti Uomo 95, and head to the official site to find out more.