The Moncler Genius Building Opens Its Doors in NYC

The interactive environment highlighted Moncler’s latest collaborations and projects.

Fashion 
13.1K 3 Comments

Moncler has just announced the launch of its Genius Building taking place in New York City and Tokyo. All collections have been imagined from its earlier Moncler Genius installations and brought into a shoppable retail-concept for the public. From the yellow Genius-branded caution tape merch, Craig Green’s sculptural pieces; to Noir Kei Ninomiya’s experimental deconstruction and Hiroshi Fujiwara’s Tokyo-inspired pieces, the doors have opened to showcase some of the most eclectic collaborations.

The location highlights interactivity, using special activities to engage the guests and shoppers who walk by and through. Other featured design capsules include the vibrant prints in the Grenoble line, while modern interpretations from the 1952 archives display the best patch-worked ponchos and quilted garments. While the collections overall feel contemporary, the silhouettes and their functionalities are still consistent with Moncler’s rich history of Alpine mountaineering. The brand’s “Yellow” collection is also presented, which is meant to evoke the brand’s understanding of cult items and accessories like laptop sleeves, T-shirts, belt-bags and more.

Remo Ruffini’s creative direction for Moncler so far has been refreshingly disruptive, breaking from the seasonal fashion schedule and making all the unpredictable left-turns the industry so desperately needed. The most exciting part in all the newness is manifested in the Moncler Genius initiative, a collaboration platform for industry luminaries to each have their takes designing under the Moncler house.

Earlier this year in Italy, an off-season Genius show revealed a roster of eight memorable capsules, which included the likes of Hiroshi Fujiwara, Simone Rocha, Craig Green and Francesco Ragazzi, among others. The show was subdivided into eight immersive installations that presented the unique perspectives of each designer. Ragazzi for example, featured his collection encased behind glass walls, soaked under ominous hues of red neon and evocative signage: “Make it Rain” and “I’m So High”.

Moncler Genius continues this year with Valentino’s Pierpaolo Piccioli. For more information, visit the Moncler Genius official website.

Read Full Article

What to Read Next

Chance the Rapper Will Give $1 Million to Chicago Mental Health Services
Music

Chance the Rapper Will Give $1 Million to Chicago Mental Health Services

Good job Chano.

Lil Pump & Lil Uzi Vert Reconnect for New "Multi Millionaire" Single
Music

Lil Pump & Lil Uzi Vert Reconnect for New "Multi Millionaire" Single

A new song off ‘Harverd Dropout.’

Ancient Pre-Viking Era Sword Was Discovered by 8-Year Old Girl
Art

Ancient Pre-Viking Era Sword Was Discovered by 8-Year Old Girl

Casually while she was skipping rocks at the lake.

Jaden Smith Drops New Track "GOKU," Teases a New Mixtape on the Way
Music

Jaden Smith Drops New Track "GOKU," Teases a New Mixtape on the Way

Entitled the ‘Sunset Tapes.’

Phil Knight Donated 12 Million Shares of Nike to Charity
Fashion

Phil Knight Donated 12 Million Shares of Nike to Charity

Almost $1 billion USD in total out of his own fortune.


UPDATE: First Look at Upcoming 'Star Wars' Live-Action Series 'The Mandalorian'
Entertainment

UPDATE: First Look at Upcoming 'Star Wars' Live-Action Series 'The Mandalorian'

Writer and executive producer Jon Favreau shares info about “the lone gunfighter.”

Carne Bollente Gets Risqué for Naturalist SS19 Lookbook
Fashion

Carne Bollente Gets Risqué for Naturalist SS19 Lookbook

The Paris brand revels in its own sexuality.

Inner Wave Releases the Video For "Whoa" Featuring Bane's World
Music

Inner Wave Releases the Video For "Whoa" Featuring Bane's World

The video is directed by Sean Matsuyama of Millennial Films.

Medicom Toy Debuts Its Second Keith Haring BE@RBRICK Collaboration
Design

Medicom Toy Debuts Its Second Keith Haring BE@RBRICK Collaboration

Showcasing the artist’s ‘Dancing People’ piece.

B00TY Go on a Wild Ride in "Good For It" Video
Music

B00TY Go on a Wild Ride in "Good For It" Video

The video was directed by Scott Keenan.

More ▾