A Look Inside the G-Star Mat Event with Pharrell Williams

“Experience different patterns and prints that take you somewhere else.”

Presented by G-Star
Events 
4,599 Hypes 0 Comments

G-Star Raw and Pharrell Williams launched the iconic Elwood X25 jean at a unique laundromat space during New York Fashion Week. Taking inspiration from nature and cultures from all across the globe, Williams reimagines prints from poison dart frogs and butterfly fish to leopards and whale sharks including Indian paisley prints and Japanese kimono embroidery. The unveiling of 25 new prints took place at the G-Star Mat — a gallery space curated by the Head of Imagination. Friends of the denim brand including Desiigner, D.R.A.M., Jaden Smith, and Joey Bada$$ came to support the event.

“The G-Star Mat is a space that embodies what the G-Star Elwood X25 stands for – creativity and self-expression. The new prints stand out and make a statement about who you are and what you want to say about yourself to the world. I hope people will choose a print that speaks to them and then wear it however they want,” said Williams.

Watch the video above and learn more about the G-Star Elwood X25 denim which will be available October 16 in stores and G-Star’s official site.

Read Full Article
Image Credit
G-Star

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

BEAUTY & YOUTH & Thrasher Unite for an Exclusive Fall/Winter 2017 Capsule
Fashion

BEAUTY & YOUTH & Thrasher Unite for an Exclusive Fall/Winter 2017 Capsule

Two icons collide.

A$AP Rocky & Under Armour Officially Announce Multi-Platform Partnership
Fashion

A$AP Rocky & Under Armour Officially Announce Multi-Platform Partnership

“Sportswear products” and “community centers” to come.

Nike Prepares for Winter With the Air Max 95 Sneakerboot in "Olive"
Footwear

Nike Prepares for Winter With the Air Max 95 Sneakerboot in "Olive"

Built to take on any climate.


Burial Drops New Track "Rodent"
Music

Burial Drops New Track "Rodent"

The London-based Hyperdub icon returns with an unexpected drop.

Denim Tears & Brendan Fowler Tease Upcoming Project With New T-Shirt Release
Fashion

Denim Tears & Brendan Fowler Tease Upcoming Project With New T-Shirt Release

The two have something cooking up and it’s “coming soon.”

'John Wick: Chapter 3' Gets a Release Date
Entertainment

'John Wick: Chapter 3' Gets a Release Date

Mark your calendars for the return of the gun-slinging action hero.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.