Noon Goons Channels SoCal's Sunny Vibes in Its 2018 Spring/Summer Lookbook

Bringing counterculture back into streetwear.

By
Fashion
2,343 Hypes 0 Comments

Surf-punk imprint Noon Goons takes to the streets of Southern California for its latest lookbook and VHS video. Highlighting new pieces for the 2018 spring/summer season, the clothing gives a nod to South Cali’s youth culture while paying homage to pool skating, surfing and punk rock that have long been SoCal traditions. Entirely crafted in Los Angeles, the collection of Cali-centric streetwear boasts standouts like velour button-downs, half-zip polo and oversized heavyweight fleece. Peep the looks above and the VHS video below.

Read Full Article
Photographer
Dan Regan
Director
Mowgly Lee
Share this article
In This Article

What to Read Next

Jordan Brand Celebrates Russell Westbrook's MVP Win With the Air Jordan XXX1 "RW"
Footwear

Jordan Brand Celebrates Russell Westbrook's MVP Win With the Air Jordan XXX1 "RW"

To honor his unforgettable season.

Ugly God Disses Himself on "F*ck Ugly God"
Music

Ugly God Disses Himself on "F*ck Ugly God"

Could this be the first self-targeted diss track?

LaVar Ball and Sons Make Their Debut on 'WWE Raw'
Sports

LaVar Ball and Sons Make Their Debut on 'WWE Raw'

“The Michael Jordan of WWE.”


XXXTENTACION & Ski Mask the Slump God Share New Project, 'Members Only Vol. 3'
Music

XXXTENTACION & Ski Mask the Slump God Share New Project, 'Members Only Vol. 3'

The 22-track tape features Craig Xen, Robb Banks, Kid Trunks and more.

Nike's Air Zoom Mariah Flyknit Racer Is Set to Receive a Bold "Multi Color" Look
Footwear

Nike's Air Zoom Mariah Flyknit Racer Is Set to Receive a Bold "Multi Color" Look

Volt, magenta, blue, and black.

Desiigner & Gucci Mane Link Up For "Liife"
Music

Desiigner & Gucci Mane Link Up For "Liife"

Could this be off of his upcoming album, ‘Life of Desiigner’?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.