Noon Goons Channels SoCal's Sunny Vibes in Its 2018 Spring/Summer Lookbook

Bringing counterculture back into streetwear.

By
Fashion
2,325 Hypes 0 Comments

Surf-punk imprint Noon Goons takes to the streets of Southern California for its latest lookbook and VHS video. Highlighting new pieces for the 2018 spring/summer season, the clothing gives a nod to South Cali’s youth culture while paying homage to pool skating, surfing and punk rock that have long been SoCal traditions. Entirely crafted in Los Angeles, the collection of Cali-centric streetwear boasts standouts like velour button-downs, half-zip polo and oversized heavyweight fleece. Peep the looks above and the VHS video below.

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Photographer
Dan Regan
Director
Mowgly Lee

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