Off The Hook and Frenzy Came Together to Reinvent How Sneaker Drops Work

Here’s how Saturday’s YEEZY BOOST 350 release went.

By //Footwear

During last weekend’s YEEZY BOOST 350 V2 release, Off The Hook teamed up with Frenzy to reimagine how we do sneaker drops and releases. The two came up with the “Dropzone” technology to geo-fence the launch. For people to purchase the shoes, they had to be located in a park in Downtown Montreal. If they weren’t, they wouldn’t be able to see the sale card and know when the shoes were available.

According to Tucker Schreiber, project manager for Frenzy, “For the consumer, Frenzy puts the hype of the best and most exciting product releases and experiences (think: Yeezy Boost sneakers or concert tickets) right in their pocket – no more fighting crowds, standing in line, refreshing web pages or losing out to resellers. For the retailer, Frenzy is designed to ensure that their biggest product drops are fast, fair and more exciting. A sales channel that doubles as a mobile app, it allows retailers and brands alike to create and execute a high volume sales event for their most loyal customers.”

Check out what the scene looked like in the video above, and click here to check out JJJJound’s upcoming Vans collaboration that will only be available in Montreal.

Read Full Article
Image Credit
Off The Hook
Adidas OriginalsOff The HookVideoYeezy BoostYeezy boost 350Frenzy

You may also like

Watch JR Discuss How His "Inside Out" Art Project Came to Be
Arts

Watch JR Discuss How His "Inside Out" Art Project Came to Be

The artist also discusses how he got locals involved.
1,247 Hypes 3 Comments
MQQNEYES and Vans Work Together for 26th Annual Hot Rod Event
Footwear

MQQNEYES and Vans Work Together for 26th Annual Hot Rod Event

Rod Kimble would be proud.
3,580 Hypes 0 Comments
A Look at How This $70k, 50-1000mm Canon Lens Came to Be
Tech

A Look at How This $70k, 50-1000mm Canon Lens Came to Be

Approved by nature filmmaker, Ivo Nörenberg.
12,328 Hypes 5 Comments
Off-White™ Drops Its Own Chunky Sneaker
Footwear

Off-White™ Drops Its Own Chunky Sneaker

Virgil joins in on the trend.
7,863 Hypes 32 Comments
Doublet Drops "How To Wear" Package T-Shirts
Fashion

Doublet Drops "How To Wear" Package T-Shirts

With an instructional video to boot.
3,135 Hypes 8 Comments


What to Read Next

15 Product Drops You Don't Want to Miss This Week
Fashion 

15 Product Drops You Don't Want to Miss This Week

Full of Supreme collabs and Palace’s latest offerings.
34,452 Hypes 0 Comments

Prada Opts for a Utility Look in Its Latest Summer Sandal
Footwear

Prada Opts for a Utility Look in Its Latest Summer Sandal

A sophisticated and functional option.
1,618 Hypes 0 Comments

Gucci Unveils Its First Fragrance Under Alessandro Michele Titled “Bloom”
Fashion

Gucci Unveils Its First Fragrance Under Alessandro Michele Titled “Bloom”

Available for pre-order on May 3.
1,366 Hypes 0 Comments


International Gallery BEAMS Showcases "Shoes Maketh Style" Lookbook
Footwear

International Gallery BEAMS Showcases "Shoes Maketh Style" Lookbook

Featuring a range of modern and unique footwear styles.
1,777 Hypes 0 Comments

'Game of Thrones' Actor John Bradley Offers Hint at End of Series
Entertainment

'Game of Thrones' Actor John Bradley Offers Hint at End of Series

Which characters will still be around?
3,040 Hypes 0 Comments

'POPEYE' Magazine Hits up Tokyo's Eateries in visvim, WTAPS & WACKO MARIO in Latest Editorial
Fashion

'POPEYE' Magazine Hits up Tokyo's Eateries in visvim, WTAPS & WACKO MARIO in Latest Editorial

Where the City Boys eat.
4,427 Hypes 0 Comments

More ▾