LVMH Will Soon Have a Digital Lifestyle and E-Commerce Presence
To sell “experiences” and products tailored for spirits aficionados.
LVMH is set to launch what it’s calling a digital lifestyle and e-commerce platform. In an exclusive report by Business of Fashion, the luxury conglomerate is debuting Clos19 — the online space will be selling products as well as “experiences” targeting spirits aficionados. Below is a brief excerpt from the site’s about page:
At Clos19 you will discover everything you need to know – from the essentials to the exceptional. How to choose the perfect bottle for a cocktail party, a dinner or a gift. How to master the magic of mixology. How to sniff out the subtleties of the finest wines, champagnes, and spirits. And how to tell the stories and secrets behind the labels. Learn about the vineyards where it all began, meet the cellar masters and peek into the remarkable lives lived on the terroirs of Clos19. You’re in the right place to take a step into the exceptional.
The launch comes from founder Stephanie Watine Arnault, the niece of LVMH chairman and chief executive Bernard Arnault. Customers can expect Moët & Chandon, Krug, Veuve Clicquot, Dom Pérignon, Château d’Yquem, Hennessy, Glenmorangie, Ardbeg and Belvedere, and more to be sold on the site which will include editorial stories and top-level service such as a 24-hour delivery. The “experiences” part will offer everything from tastings, exclusive dinner parties, and luxury travel destinations.
“We have the expertise, we know how to execute, how to set the scene and how to make the moment really special,” says Watine Arnault. “We are creating trips to our cellars, for instance … but we are selling more than just a tour. What we are selling is the whole experience around it: from the trip to the right hotel booking to the right restaurants in the Champagne region. It’s the full package.”
You can visit Clos19 here. For more information on LVMH’s recent $13 billion USD acquisition, you can read that here.
