THE NORTH FACE PURPLE LABEL Keeps 2017 Rolling With The "Purple Standard" Series

More functional offerings for the upcoming spring/summer season.

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In our first look at THE NORTH FACE PURPLE LABEL 2017 spring/summer collection, we caught an editorial-style lookbook brimming with sharply cut classics in tonal shades of blue, green and grey. Continuing along the same path, we now explore the all-new “Purple Standard” series, which adopts a similar minimalist charm but this time around, takes on as much function as it does form. New additions to the seasonal lineup include the 65/35 Mountain Parka, 65/35 Mountain Field Jacket, and the Light Nuptse Vest, in addition to several accessory items, namely, the multi-use backpack and fisherman hat. These new THE NORTH FACE offerings are available online right here.

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