Alexandre Arnault Explains RIMOWA's Continued Relevance

The millennial CEO breaks down the brand’s game plan.

By //Fashion

Alexandre Arnault isn’t much older than most fans queuing every Thursday for Supreme drops. However, as the son of LVMH chairman Bernard Arnault, the 25-year-old already has more business experience than most mid-twenty-somethings. As the CEO of luggage label RIMOWA, Arnault has focused on expanding the brand’s global reach and making it equally desirable as other LVMH lines. At the new RIMOWA pop-up in Los Angeles, he discussed the brand’s next moves.

On the topic of the brand’s old stores — its LA branch is currently undergoing renovation — Arnault explained, “We want to modernize our stores and make them more — it’s going to sound like every other brand — but more experiential.” In that vein, Arnault aims to continue opening RIMOWA pop-ups; “Pop-ups are very exciting because they allow you to test things that you can’t do in more permanent places, and then I think also it’s a cool way to … launch new products, to launch new collections.” The brand also aims to become a one-stop-shop for travelers: the pop-up offers pressed juice, fashion magazines and essential goods like pens. Furthermore, RIMOWA is integrating technology into its suitcases to allow for more ease on the road, like an electronic tag feature that allows users to digitally display their luggage tag on the case instead of having to print one out.

Check out the entire dialogue on Fashionista. Meanwhile, UNITED ARROWS recently announced a collaboration centering around an all-black RIMOWA luggage.

Read Full Article
Source
Fashionista
AccessoriesLuggageBagsRimowaAlexandre Arnault

You may also like

LVMH's Bernard Arnault Is Now the Richest Person in Fashion
Fashion

LVMH's Bernard Arnault Is Now the Richest Person in Fashion

A net worth of about $79.3 billion USD.
11,155 Hypes 50 Comments
UNITED ARROWS Is Releasing RIMOWA's Classic Flight Suitcases in an Exclusive All-Black Finish
Fashion

UNITED ARROWS Is Releasing RIMOWA's Classic Flight Suitcases in an Exclusive All-Black Finish

A stealthier version of the signature model.
5,678 Hypes 0 Comments
AMI's Contrast Neoprene Runner Gets Reworked in Blue, Grey & Orange
Footwear

AMI's Contrast Neoprene Runner Gets Reworked in Blue, Grey & Orange

An eclectic option for spring.
1,727 Hypes 0 Comments
The Supreme x RIMOWA Drop Brought out London's Travel-Obsessed Fans
Fashion 

The Supreme x RIMOWA Drop Brought out London's Travel-Obsessed Fans

Prepping for a stay at the hype hotel.
22,648 Hypes 31 Comments
Sotheby's to Auction Contemporary Art, Some to Fetch for up to $50,000 USD
Arts

Sotheby's to Auction Contemporary Art, Some to Fetch for up to $50,000 USD

New pieces by Invader, Shepard Fairey, and more renowned artists.
2,806 Hypes 0 Comments


What to Read Next

An Ultra-Rare Supreme x Spalding Basketball Is Selling for $25,000 USD
Fashion

An Ultra-Rare Supreme x Spalding Basketball Is Selling for $25,000 USD

The item is nearly 22 years old.
32,145 Hypes 11 Comments

Ski Mask The Slump God Shares Tracklist For 'Beware Of The Book Of Eli'
Music

Ski Mask The Slump God Shares Tracklist For 'Beware Of The Book Of Eli'

“BEWARE THE BOOK OF ELI COMING TO YOU BY THIS MONTH MORE FEATURES MAY BE ADDED.”
2,956 Hypes 0 Comments

Yellow LaFerrari for Sale for $3.6 Million USD
Automotive

Yellow LaFerrari for Sale for $3.6 Million USD

The nine-day auction will be running from January 5-14.
5,950 Hypes 7 Comments


Combat the Cold in Outlier's High Tenacity Neoshell Field Jacket
Fashion

Combat the Cold in Outlier's High Tenacity Neoshell Field Jacket

Providing a shelter from the storm.
4,897 Hypes 5 Comments

CHMPGN Drops a Unisex Collection of High-Quality Cozy Wear for Fall/Winter 2017
Fashion

CHMPGN Drops a Unisex Collection of High-Quality Cozy Wear for Fall/Winter 2017

Cozy wear in time for the winter.
2,456 Hypes 0 Comments

NIKEiD Introduces Augmented Video Mapping
Footwear

NIKEiD Introduces Augmented Video Mapping

For a more realistic design experience.
9,082 Hypes 2 Comments

More ▾