Here's Why 'Justice League' Didn't Succeed at the Box Office
DC’s superhero movie stumbles.
Justice League hit theaters last Friday just in time for Thanksgiving holiday. Despite its timely release, the film grossly underperformed reeling in a mere $94 million USD. According to Looper, here’s a few reasons why the franchise resulted in the smallest opening of all the DC movies.
“Rush to the finish”: While Marvel built rapport with standalone superhero films before the release of The Avengers, DC’s inchoate introduction of central characters Aquaman, The Flash and Cyborg may have resulted in a lack of emotional interest for would-be movie-goers.
“Bad press”: Negative buzz of Ben Affleck’s sexual misconduct, director Zach Synder’s deficit of spontaneity, and uproar over the scanty reinterpretation of Amazonian costumes, snowballs into a strong repellent.
“Superhero saturation”: Audiences are superhero’ed out. With The Punisher launching on the same day as the DC jam and wildly popular Thor: Ragnarok released a few weeks earlier, fans might not be looking for another superhero adventure.
Watch the video above for the full list of reasons.
