Justice League hit theaters last Friday just in time for Thanksgiving holiday. Despite its timely release, the film grossly underperformed reeling in a mere $94 million USD. According to Looper, here’s a few reasons why the franchise resulted in the smallest opening of all the DC movies.
“Rush to the finish”: While Marvel built rapport with standalone superhero films before the release of The Avengers, DC’s inchoate introduction of central characters Aquaman, The Flash and Cyborg may have resulted in a lack of emotional interest for would-be movie-goers.
“Bad press”: Negative buzz of Ben Affleck’s sexual misconduct, director Zach Synder’s deficit of spontaneity, and uproar over the scanty reinterpretation of Amazonian costumes, snowballs into a strong repellent.
“Superhero saturation”: Audiences are superhero’ed out. With The Punisher launching on the same day as the DC jam and wildly popular Thor: Ragnarok released a few weeks earlier, fans might not be looking for another superhero adventure.
Watch the video above for the full list of reasons.