It may only be day one of Dreamforce — the world’s largest software conference held in San Francisco — but, there is already big news being revealed, as
Joseph Godsey, the brand’s Head of Digital Commerce stated that, “With the adidas app we are truly enhancing and personalizing our consumer’s experience with adidas. With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customized newsfeed.”
The new application is part of adidas’ wider 2020 strategy “Creating the New,” which intends to grow the brand’s digital presence in a way that achieves greater consumer centricity.
For a closer look, check out the video below.
In other adidas news, the reworked home kits for the 2018 FIFA World Cup have been unveiled.