adidas Reinvents the 2018 FIFA World Cup Match Ball

An homage to the first-ever adidas football.

By //Sports

The 2018 FIFA World Cup is set to hit the world stage next summer in Russia, and with that, adidas has finally unveiled the official match ball for the biggest tournament in the Beautiful Game: the Telstar 18. Almost 50 years later, the Telstar — which was originally used at the 1970 tournament in Mexico — sees a reinvention with a brand-new panel design and the latest technology incorporated. As an homage to the first-ever adidas World Cup Ball, the Telstar 18 evokes unforgettable memories of the 1970 FIFA World Cup, which will help the latest stars in the game to claim the coveted prize in June, 2018.

The name of the original came from its position as the “star of television,” as it was the first ball to be decorated with black panels to stand out on black-and-white TVs, helping to change football design forever. The Telstar 18 features a brand new carcass with elements such as recycled backing material and packaging along with a new panel design featuring metallic print execution and texture graphic effect.

The Telstar 18 also includes an embedded NFC chip, allowing consumers to interact with the ball using a smartphone, as well as unlocking exclusive content and information for the user. The personalised and location-aware experience displays specific details of each ball and provides access to challenges which users can enter in the run-up to the FIFA World Cup.

Argentina star player Messi has already tested the ball. He states, “I was lucky enough to get to know this ball a bit earlier and I managed to have a try with it. I like all of it: the new design, the colours, everything.”

The 2018 FIFA World Cup match ball will be available to purchase from adidas retailers worldwide and online soon. In case you’ve missed it, here’s an exclusive look at the adidas Football x David Beckham Capsule collection.

Read Full Article
adidasFootballSoccerAdidas FootballFIFA World Cup2018 FIFA World Cup

You may also like

adidas Unveils Reworked Home Kits for the 2018 FIFA World Cup
Sports

adidas Unveils Reworked Home Kits for the 2018 FIFA World Cup

Paying homage to past clubs with modern interpretations.
7,073 Hypes 0 Comments
Iceland Becomes the Smallest Country Ever to Progress to the World Cup
Sports

Iceland Becomes the Smallest Country Ever to Progress to the World Cup

The underdog story continues.
2,508 Hypes 0 Comments
Defeat to Trinidad & Tobago Leaves the United States in World Cup Wilderness
Sports

Defeat to Trinidad & Tobago Leaves the United States in World Cup Wilderness

Wonder if Donald will tweet about this?
3,968 Hypes 0 Comments
Is Virgil Abloh's Off-White™ Teaming up With Nike for a World Cup Release?
Fashion

Is Virgil Abloh's Off-White™ Teaming up With Nike for a World Cup Release?

Another major Swoosh partnership for Abloh.
22,515 Hypes 24 Comments
Nike Reveals Nigeria's 2018 National Team Kits
Sports

Nike Reveals Nigeria's 2018 National Team Kits

The young team reacts to its World Cup ensemble.
12,032 Hypes 11 Comments


What to Read Next

Chief Keef & Lil Yachty Collide On "Come On Now"
Music

Chief Keef & Lil Yachty Collide On "Come On Now"

Sosa Boat.
2,303 Hypes 0 Comments

Nike Air Force 1 "Roc-A-Fella" Re-Release Receives an Official Release
Footwear

Nike Air Force 1 "Roc-A-Fella" Re-Release Receives an Official Release

Your chance to get the iconic AF1 collab.
9,395 Hypes 0 Comments

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Fashion

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule

Cartman, Kenny, Big Gay Al and others all make appearances.
4,233 Hypes 0 Comments


CyHi The Prynce May Have Just Revealed Kanye's 'Yeezus 2' on Spotify
Music

CyHi The Prynce May Have Just Revealed Kanye's 'Yeezus 2' on Spotify

A possible follow up to the 2013 project.
20,541 Hypes 0 Comments

Engineered Garments & BEAMS Team up on a Military-Inspired Camp Ensemble
Fashion

Engineered Garments & BEAMS Team up on a Military-Inspired Camp Ensemble

For the love of all things army.
4,191 Hypes 0 Comments

JOURNAL STANDARD and plain-me Unite on Technical Capsule Range
Fashion

JOURNAL STANDARD and plain-me Unite on Technical Capsule Range

Upgrade your wardrobe.
1,928 Hypes 0 Comments

More ▾