Gucci's Chunky Rhyton Sneaker Is up for Pre-Order

Join the oversized branding trend.

Footwear
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Like a recently surfaced Nike Air Max 90 and Air Max Plus, Gucci’s Rhyton sneaker boasts an oversized retro Gucci logo on the side. Unlike Nike’s runners, the far more expensive Gucci sneaker features made in Italy construction.

The luxury label’s chunky shoe boasts premium leather and a beefy rubber sole evocative of ’90s running sneakers. Most noticeably, it primarily features a massive red, green, yellow and black Gucci logo on its sides. If the branding is too much for you, the Rhyton is also available in a brandless, pre-distressed iteration. Either way, the shoe’s off-white colorway, “GUCCI”-branded leather insole and star-embossed sole remain intact.

Gucci’s Rhyton sneaker can be pre-ordered at Barney’s, running $820 USD for the branded version and $740 USD for the scuffed sneaker. You can also purchase them through Gucci’s webstore. If you can’t get enough Gucci, take a look at the label’s $270 USD sweatbands.

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