Japanese brand F-LAGSTUF-F has made waves for its distinctive style and countercultural focus since its founding in 2014. Now — as part of a new interview — Nobuyuki Murayama has discussed the thinking behind the brand’s signature aesthetic, explaining how F-LAGSTUF-F came about, his love of America as a key inspiration and his previous career as a buyer. Check out some of the answers below.
On America as a key influence:
“In the 90’s, American vintage was a huge fashion trend, and every fashion magazine had some features on American culture, so it was natural for me to reach those trends. I also started to have interests in skateboarding and band music back then. I was maybe 11 at that time.”
How he got deeper into Americana:
“I started digging more deeply about music, fashion and overall culture in the U.S. Also, because I used to work at vintage clothing stores which mainly carry U.S vintage items, I did lots of research about items from 100 years ago to present. Currently I’m making clothes that is inspired by 1980’s to 90’s, but I actually have been really fascinated by 40’s to 50’s military products, workwear, and even rockabilly style fashion.”