F-LAGSTUF-F's Nobuyuki Murayama Explores & Adapts U.S. Counterculture

The designer dishes on his love of Americana and much more.

By
Fashion
3,105 Hypes 0 Comments

Japanese brand F-LAGSTUF-F has made waves for its distinctive style and countercultural focus since its founding in 2014. Now — as part of a new interview — Nobuyuki Murayama has discussed the thinking behind the brand’s signature aesthetic, explaining how F-LAGSTUF-F came about, his love of America as a key inspiration and his previous career as a buyer. Check out some of the answers below.


On America as a key influence:

“In the 90’s, American vintage was a huge fashion trend, and every fashion magazine had some features on American culture, so it was natural for me to reach those trends. I also started to have interests in skateboarding and band music back then. I was maybe 11 at that time.”

How he got deeper into Americana:

“I started digging more deeply about music, fashion and overall culture in the U.S. Also, because I used to work at vintage clothing stores which mainly carry U.S vintage items, I did lots of research about items from 100 years ago to present. Currently I’m making clothes that is inspired by 1980’s to 90’s, but I actually have been really fascinated by 40’s to 50’s military products, workwear, and even rockabilly style fashion.”

You can read the full interview over at Supply now and, for more from F-LAGSTUF-F peep the brand’s Fall/Winter 2017 lookbook.

Read Full Article

What to Read Next

Cathay Pacific Airways Is Giving Away a Pair of Tickets to Hong Kong
Travel 

Cathay Pacific Airways Is Giving Away a Pair of Tickets to Hong Kong

Presented by Cathay Pacific
In celebration of its newly upgraded Airbus A350 aircrafts on San Francisco and New York routes.

Patta Takes on the GEL-MAI For Latest ASICS Tiger Collaboration
Footwear

Patta Takes on the GEL-MAI For Latest ASICS Tiger Collaboration

Coming in “Rose Cloud” and dark brown.

Supreme's Buyout Reportedly Values the Brand at $1 Billion USD
Fashion

Supreme's Buyout Reportedly Values the Brand at $1 Billion USD

The latest developments in the Carlyle Group deal.


Supreme x Louis Vuitton's Denim Range Gets the Kidswear Treatment
Fashion

Supreme x Louis Vuitton's Denim Range Gets the Kidswear Treatment

The Shoe Surgeon unveils his latest project.

Eastwood Danso Taps Rising Brand OBS for an Understated Capsule
Fashion

Eastwood Danso Taps Rising Brand OBS for an Understated Capsule

Two young brands make one great collection.

maharishi Reveals Sub-Zero Fall/Winter 2017 Lookbook & Campaign Video
Fashion

maharishi Reveals Sub-Zero Fall/Winter 2017 Lookbook & Campaign Video

Taking inspiration from 18th-century Japan and Vietnam in the 1960s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.