Necessity Sense Debuts Its Lookbook for the Upcoming "Seven Seconds of Memory" Spring/Summer 2017 Collection

A visual story of industrial fishing and a man with amnesia.

Presented by Ne.Sense
Fashion 
1,785 Hypes 0 Comments

No stranger to political statements as in its previous “YELLNOW” collection, Taipei retailer Ne.Sense debuts its spring/summer 2017 range which draws inspiration from a man of unfortunate circumstance and the fishing industry. It is commonly believed a fish is only capable of seven seconds of memory. Though this is a myth, that is not the case for Clive Wearing who suffers retrograde amnesia – a condition which prevents him from accessing any autobiographical or long-term memories. The idea of memory which bridges the two unrelated stories fuels the inspiration behind the retailer’s latest collection aptly titled “Seven Seconds of Memory.”

As an anything but ordinary disorder, the idea of amnesia and fragility of memory are the creative forces guiding Ne.Sense‘s modern design updates to these classic menswear motifs. Darker color palettes and patterned stripes combined with oversized interior or cropped exterior silhouettes are intended to represent aesthetic metaphors for free mindedness and social restriction. The accompanying lookbook is shot in a way which is reminiscent of melancholy baroque paintings. Like those paintings filled with hidden messages in the form of memento moris, the photos beg a commentary of finding the “Clive” in ourselves — to rid ourselves of memories holding us back from an unbiased mindset towards race, culture and identity. Check out the rest of the collection and shop the looks here.

Read Full Article

What to Read Next

ASICS Unleashes the GEL-Kayano "Rose Gold" Pack
Footwear

ASICS Unleashes the GEL-Kayano "Rose Gold" Pack

“Agave Green” or “Golden Yellow?”

Mr. Bathing Ape Brings Gentleman Looks & Classic Sportswear Pieces Into One Cohesive Range
Fashion

Mr. Bathing Ape Brings Gentleman Looks & Classic Sportswear Pieces Into One Cohesive Range

BAPE is on a roll.

Here's How You Can Be in Sigur Rós' New Documentary
Music

Here's How You Can Be in Sigur Rós' New Documentary

The Icelandic band is hosting an open casting call.


ByBorre's Collaboration with the Dominican Order of Preachers
Fashion

ByBorre's Collaboration with the Dominican Order of Preachers

In an effort to revamp the friar’s habit.

The YOUTH OF PARIS "System Failure" Editorial Takes You to Downtown LA
Fashion

The YOUTH OF PARIS "System Failure" Editorial Takes You to Downtown LA

Featuring staples from streetwear’s biggest names.

Skrillex Responds to Accusations of Stolen Album Art
Music

Skrillex Responds to Accusations of Stolen Album Art

“It was a complete coincidence.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.