Here's Why Teens Are Dropping Wads of Cash on Gosha, Supreme and More
“Everyone else is doing it, so I might as well get on it properly.’”
The lines of streetwear and high-end fashion have merged as is evident in Supreme’s collaboration with Louis Vuitton this past January. That modish gray area is very much synonymous with the mishmash of age groups that are in sync with today’s trends—Cruz Beckham we see you. Nowadays, you don’t have to be a silver-haired fashion critic to be in the know of emerging clothing brands — you only need to be 14 with a knack for reselling and have wads of cash tucked inside a shoebox to build a treasure trove of fire wares.
All in all, the youth are rapidly becoming key influencers in pinpointing what’s hot and what’s not. Evidence? Two words: Leo Mandella. Known as @GullyGuyLeo, he’s amassed a horde of disciples, 127,000+ followers, ever since he started posting his streetwear grabs on Instagram. The fledgling fashion whiz rocks the latest pieces from Supreme, Palace, Gosha, Vetements and more. Recently, the folks over at VICE met with Gully and his posse at Dover Street Market London to get the rundown on their apparel obsessions, designer critiques and how they accrue enough money to keep the whole shebang going.
Take a look at key excerpts below and head here to read more.
According to 14-year-old Colin Wilson, Instagram is a main motivator:
“I wasn’t serious on my ‘gram game,” explains Colin, “but six months ago I thought: ‘Everyone else is doing it, so I might as well get on it properly.’”
In regards to rocking Gosha and Supreme, Wilson adds:
Regarding Gosha: “[He] mixes the skate scene, streetwear and high fashion together.”
For Supreme: “And even though I’m crap at skating, everyone who wore the clothes looked so cool. I wanted to be just like them.”
Anti-reseller and 16-year-old streetwear fan, Sophie Scott, relayed:
A few years ago, before I started getting into streetwear, I had quite low self-esteem,” she says. “Eventually I started wearing bits, like Palace, just to see what happened, and people reacted in a good way. But it was scary. Just last week I bought a pair of white Supreme overalls and wore them to college a few days afterwards. I felt nervous [on that first day], but when people say to you, ’These are really nice,’ you feel good about yourself. It’s really helped my confidence.
