Jared Leto Stars in Gucci's Latest "Guilty" Campaign

What it would be like if the star inherited a villa in Venice.

Fashion
21.8K 0 Comments
Save

After seen sporting Allessandro Michele for Gucci and multiple show attendances, it was no surprise Jared Leto was named the new face of Gucci Guilty back in December. In the fragrance’s latest ad, Leto stars alongside Julia Hafstrom and Vera Van Erp in a sepia-washed, dreamy Italian villa. Leto told Dazed he recalls early discussions about the video’s concept: “We were talking about how much fun it would be if one day you were told that you inherited a villa in Venice from a distant relative and what that would be like.” Check out the full clip above, and the behind the scenes with Dazed below.

Read Full Article
Text By
Share this article
In This Article
Hypebeast Newsroom
Hypebeast Newsroom

Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

What to Read Next

Gucci's Primavera Campaign Is a Fusion of K-Pop, UK Underground, DMV Rap & More
Fashion

Gucci's Primavera Campaign Is a Fusion of K-Pop, UK Underground, DMV Rap & More

Jin, EsDeeKid, Rico Nasty, Shawn Mendes, and NINGNING represent global music alongside talents from other realms of culture.

Gucci’s Contemporary Refresh Kickstarts with New Muses and a Campaign Shot by Demna
Fashion

Gucci’s Contemporary Refresh Kickstarts with New Muses and a Campaign Shot by Demna

The maison’s creative director photographed friends and collaborators for its latest campaign: Generation Gucci.

Gucci’s “Beauty and the Bag” Campaign Stars Moss & Ratajkowski
Fashion

Gucci’s “Beauty and the Bag” Campaign Stars Moss & Ratajkowski

Fronting the new Borsetto and Giglio bags.


FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign
Music

FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign

Bringing the brand’s hometown, twigs-soundtracked Winter 2026 runway show to life in new Glen Luchford-shot visuals.

HEX is Helping You Stylishly Outfit Your New iPhone 7 and 7 Plus
Fashion

HEX is Helping You Stylishly Outfit Your New iPhone 7 and 7 Plus

Presented by HEX
The three case range is available in leather and canvas with a total of seven different colorways.

DJ Mustard Reveals 'Cold Summer' Tracklist & Collaborators
Music

DJ Mustard Reveals 'Cold Summer' Tracklist & Collaborators

He’s working with some of the game’s biggest artists.

Airstream's Mini Trailer Is Big on Features
Travel

Airstream's Mini Trailer Is Big on Features

Adventure time.

Hits of Leather and Suede Land on the Brand New Y-3 QR Run
Footwear

Hits of Leather and Suede Land on the Brand New Y-3 QR Run

Timeless, contemporary and sharp.

Clams Casino & Lil B Reconnect for "Live My Life"
Music

Clams Casino & Lil B Reconnect for "Live My Life"

We could always use new music from these two.

SZA Might Have Revealed When She Plans to Drop Her Album
Music

SZA Might Have Revealed When She Plans to Drop Her Album

It’s coming before year’s end.


DJ Mustard Takes to Instagram to Unveil Official Track List for Cold Summer
Music

DJ Mustard Takes to Instagram to Unveil Official Track List for Cold Summer

Featuring some big names and surprise guests.

Future's "Future Hive" Pop-Up Store Takes the Idea to New Heights
Fashion

Future's "Future Hive" Pop-Up Store Takes the Idea to New Heights

You’re bound to f**k up some commas in here.

Afrojack Shares Remix of Major Lazer & Justin Bieber's "Cold Water"
Music

Afrojack Shares Remix of Major Lazer & Justin Bieber's "Cold Water"

For the clubs.

Saucony and Wolverine Set to Unveil a Premium Version of the Classic Shadow Original Silhouette
Footwear

Saucony and Wolverine Set to Unveil a Premium Version of the Classic Shadow Original Silhouette

Adorned in tonal Horween leather.

DJ Khaled & Nas Reconnect for New "Nas Album Done" Video
Music

DJ Khaled & Nas Reconnect for New "Nas Album Done" Video

But when is it dropping?

Your Best Look Into the Timeless Très Bien 2016 Fall/Winter Collection
Fashion

Your Best Look Into the Timeless Très Bien 2016 Fall/Winter Collection

From sleek outerwear to extra-fine every day casual button-downs.

More ▾