Gosha Rubchinskiy Launches New Skate Brand Label PACCBET
The Russian designer teams up with a pro-skateboarder.
The celebrated Russian designer Gosha Rubchinskiy teams up with friend and pro-skater Tolia Titaev to create an all-new apparel line dubbed PACCBET – Russian for ‘dawn’ or ‘sunrise.’ Since meeting in 2009, Titaev became a model and muse for Rubchinskiy, ultimately leading to the new fashion focused endeavour. Like Rubchinskiy’s own sole imprint, PACCBET is produced by COMME des GARÇONS. The inaugural collection consists of a small selection of skateboards, T-shirts, hoodies and caps, all designed by Titaev himself. “We designed clothes to skate in. It’s mean streetwear I think,” he says of the range. The collection will be available on September 17 at Dover Street Market as well as the Paris Trading Museum.
Paris Trading Museum
54 Rue du Faubourg Saint-Honoré