adidas Fuses Urban and Athletic Sensibilities for New Z.N.E. Line
Created using insight from professional athletes and their preparation rituals.
The emergence of athleisure has brought the worlds of streetwear and high-performance gear closer together than ever before. adidas in particular has been at the very forefront of the movement, with introductions of the Ultra Boost and NMD silhouettes contributing to the company’s meteoric rise in recent years. Now the German sportswear giant is taking things to the next level by introducing a new Z.N.E. line, which infuses an urban athletic style with the sporting DNA of Herzogenaurach. Designed using insight from professional athletes and their preparation rituals, the contemporary sportswear offering makes its debut with hoodies, track jackets, and matching pants and shorts constructed from heavyweight fabrics. Complete with tonal branding and oversized distraction-proof hoods, you can purchase the new Z.N.E. line at select adidas accounts and online now. Get a closer look at the range courtesy of size? above and below.
