Tiger Woods to Search for New Clubs as Nike Exits the Golf Equipment Business

What’s next for Nike’s smallest category?

By Mallory Chin

6,420 Hypes

Sports

Aug 3, 2016

By Mallory Chin

6,420 Hypes
0 Comments

On Wednesday afternoon, sportswear giants Nike announced it will no longer be producing golf performance gear such as clubs, golf bags and golf balls, instead the company will be focusing on golf shoes and clothing. Despite having a roster of golf legends such as Tiger Woods and Rory McIlroy, Nike’s golf appeal has slumped in recent years, especially among many millennials. Golf ranked as Nike’s smallest category last year, below action sport, women’s training and other segments. Earlier in May, Nike’s biggest rivals, adidas AG also announced it was seeking buyers for its ailing golf business so they too could focus on clothing. It still remains unclear how this decision will affect Tiger Woods and Rory McIlroy. Most likely, they will receive a pay-cut and be able to pursue new endorsement contracts with other brands.

Read Full Article

What to Read Next

Music

Visionist Shares First New Song of 2016, "Never Forgot"

Another stellar production from the London producer.

By Patrick Montes/Aug 3, 2016

Aug 3, 2016

144 Hypes

0 Comments

Sports

Skateboarding, Surfing, Baseball & More Are Now Officially Olympic Sports

80 skaters will ride separate men’s and women’s parks.

By Ashleigh Kim/Aug 3, 2016

Aug 3, 2016

13,029 Hypes

0 Comments

Music

Vic Mensa Contemplated Suicide During a Bad Acid Trip

“I was in the studio with some of my friends and we did acid and we started buggin’ out, somehow things just took a really negative turn. I just felt really low and at the bottom of it, and I was on the ground trying to sink into the floor.”

By Patrick Montes/Aug 3, 2016

Aug 3, 2016

149 Hypes

0 Comments