Filson’s latest collaborator is a familiar face. The heritage brand has tapped Smokey Bear to front its latest watch, as a homage to all the industries and organizations Filson has partnered with who work in the woods. Smokey Bear is a classic American cartoon mascot who was created in 1944 to educate the public about forest fires. The amiable character is etched into this limited edition watch in an off-white color, alongside his motto, “Only You Can Prevent Wildfires”. The watch’s black face is offset by a silver case, and a classic brown leather band provides the finishing touch. Each timepiece comes in an individually-numbered box and a certification of authenticity, in addition to a book that tells the story of Smokey Bear and Filson’s relationship with the outdoors. Six postcards of reimagined vintage Smokey Bear posters are also included. Limited to 1,000 pieces, pick up your watch at Filson.com for $1,000 USD.