YMC Pays Homage to British Subculture of the Past in Its Latest Lookbook

A story told through clothes and GIFS.

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Fashion
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London-based streetwear brand YMC pays homage to the influence of Africa on Britain from the ’60s to ’80s for its upcoming 2017 spring/summer collection. The inspiration is carried out wholly through the clothes, models, art direction, photography and even naming of the collection’s lookbook “Okoro.” Seen in the above GIFs are an assortment visual cues to the theme — silk boiler suits, jacquard fabrics, intricate bead work, and muted burnt orange or royal blue hues. A standout piece includes a collaboration with the British Museum and Botswanian artist Ann Gollifer to feature a print of Mother Tongue on a tee. A well-rounded artistic exchange between fashion and culture, check out the series of GIFs for a more detailed look above.

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Photographer
Sam Jackson

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