A First Look at F.C. Dorsum’s Inaugural Activewear Lookbook
Bridging the worlds of fashion and football.
In a virtuous attempt to fill the void left between football and fashion, we are presented with F.C. Dorsum — a brand conceptualized around a fictitious soccer club. A clever name play on the dorsum muscle — the upper region of the foot used to drive power shots in the sport, renders a concept directly in line with the brands core ethos, which is to forge a powerful impact between both worlds. Set to lookbook imagery which seeks to bring the football-influenced gear closer to the epicenter of all urban activity — the street corners — the collection itself is an assemblage of activewear essentials. Ranging from crewneck tee’s and jerseys, not to mention a signature cap and zipped track jacket, the collection can be found now at Paris’ La Galerie Du Ballon. Head to the brand’s webstore for its inaugural drop.
