Sports technology is getting more complicated and advanced; case in point — Halo Neuroscience. This tech start up specializes in something called neuropriming, defined as “a pre-workout for the brain.” The company’s first product is Halo Sport, a Beats by Dre-like device that you wear like headphones, but emits pulses of energy to prime the brain, powering athletes’ most effective workouts. The device signals the motor cortex, improving the brain’s response to training. When paired with workouts, Halo Sport accelerates gains in strength, explosiveness and dexterity.
The device already counts the United States Ski & Snowboard Association, Invictus CrossFit and Michael Johnson Performance as users. Also using the device are three Major League Baseball teams. Halo Neuroscience just announced a $9 million USD Series A, and is defining the research into the role of the brain in professional sports. It’s no longer just about muscles and bones — the brain will be taking center stage next. Learn more about the device here.