ESPN Gives an In-Depth Look Into the Iconic Retailer Friedman's Shoes

Where all athletes go to get their size 15+ kicks.

Footwear
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In the sports channel’s recently released “30 for 30” documentary short, ESPN gives us a detailed narrative into the famous footwear retailer, Friedman’s Shoes. Located in the heart of Atlanta, Georgia, Friedman’s goal from the get-go was to provide the best selection and customer service to its customers who demanded more — literally — from its sneaker shop, in that the store specialized in large sizes. The documentary features the likes of sports’ greatest such as Shaquille O’Neal (size 22), Charles Barkley (size 16), Warren Sapp (size 15) and more. Even still, the film goes into detail with real customer Michael Jordan as to when he returned to the NBA, quoting him to say “I can’t wait to go to Friedman’s Shoes.” Now, in its 75th year of operation, Friedman’s Shoes is a household name when it comes to necessary footwear for athletes and average — so to speak — consumers. Check out the video above.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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