In the sports channel’s recently released “30 for 30” documentary short, ESPN gives us a detailed narrative into the famous footwear retailer, Friedman’s Shoes. Located in the heart of Atlanta, Georgia, Friedman’s goal from the get-go was to provide the best selection and customer service to its customers who demanded more — literally — from its sneaker shop, in that the store specialized in large sizes. The documentary features the likes of sports’ greatest such as Shaquille O’Neal (size 22), Charles Barkley (size 16), Warren Sapp (size 15) and more. Even still, the film goes into detail with real customer Michael Jordan as to when he returned to the NBA, quoting him to say “I can’t wait to go to Friedman’s Shoes.” Now, in its 75th year of operation, Friedman’s Shoes is a household name when it comes to necessary footwear for athletes and average — so to speak — consumers. Check out the video above.