On the eve of Election Day, Corona released a new commercial called “The Wall” which completely mocks Donald Trump‘s schema of constructing a concrete barrier to divide Mexico and the United States. The clip is a humorous albeit really inspiring one that stars Rogue One: A Star Wars Story actor Diego Luna as he trots along the fictitious wall, helping muster pride and enthusiasm to his Mexican kinfolk. “Focus on yourself and fight for what you want,” Luna professes. “These cliches don’t define us.”
Regarding the video campaign, Corona told HUH Magazine:
This campaign is very different from our other applications of the brand. Everyone is familiar with the iconic Corona campaigns but this time we want to pass a clear message to all Mexicans, to break their mental frontiers and keep progressing. We hope the message we’re sharing resonates not only with generations of Mexicans but with people around the world.