Watch Paul Pogba's Journey from Childhood to Present Day in New adidas Campaign

A look at the Manchester United star’s journey back to Old Trafford.

By
Sports
7,349 Hypes 0 Comments

In an effort to push its #HereToCreate series, adidas has rolled out a new campaign video featuring the mega soccer star that is Paul Pogba. In the vid, we see the Manchester United talent develop his creative drive on-and-off the field from his childhood, adolescence and all the way to his present status. It’s also a celebration of the man’s return to Old Trafford.

The global campaign is an initiative surrounding the brand’s ‘Football Needs Creators’ project — according to Ryan Morlan, adidas’s VP of Brand Communications, “Since childhood, his imagination has been the catalyst to defying the norm in the world of football. Pogba’s story mirrors our belief that creativity will take you further than your mind or body alone. There is only one Pogba, but all athletes can look to him for inspiration to use one’s own creativity to make new rules in their sport.”

The video premiers ahead of the on-air debut during the Red Devils’s match versus Liverpool tonight. Watch the clip above and let us know your thoughts.

Read Full Article

What to Read Next

SPACES: Hong Kong's 8FIVE2 Is the One Destination for Skate Locals and Legends

SPACES: Hong Kong's 8FIVE2 Is the One Destination for Skate Locals and Legends

Brian Siswojo walks us through his new shop and talks Hong Kong’s skate scene.

Nike Unveils the "Pale Horse" Edition of the Kobe 11 Elite
Footwear

Nike Unveils the "Pale Horse" Edition of the Kobe 11 Elite

The Swoosh unwraps this year’s Halloween Kobes.

The Campana Brothers Work Their Magic on Aesop's New São Paulo Outpost
Design

The Campana Brothers Work Their Magic on Aesop's New São Paulo Outpost

The celebrated design duo go bold with brickwork.


Check out the Full BAPE x Coca-Cola Collaboration
Fashion

Check out the Full BAPE x Coca-Cola Collaboration

A monster collaboration encompassing apparel, accessories and homeware goods.

5 New Tracks to Kickstart the Week
Music 

5 New Tracks to Kickstart the Week

New Gucci Mane, Kodak Black, Kehlani and more.

Solebox to Open New Store in Austria
Footwear

Solebox to Open New Store in Austria

The store moves outside of Germany for the first time ever.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.