Watch Paul Pogba's Journey from Childhood to Present Day in New adidas Campaign

A look at the Manchester United star’s journey back to Old Trafford.

Sports
7,159 Hypes 0 Comments

In an effort to push its #HereToCreate series, adidas has rolled out a new campaign video featuring the mega soccer star that is Paul Pogba. In the vid, we see the Manchester United talent develop his creative drive on-and-off the field from his childhood, adolescence and all the way to his present status. It’s also a celebration of the man’s return to Old Trafford.

The global campaign is an initiative surrounding the brand’s ‘Football Needs Creators’ project — according to Ryan Morlan, adidas’s VP of Brand Communications, “Since childhood, his imagination has been the catalyst to defying the norm in the world of football. Pogba’s story mirrors our belief that creativity will take you further than your mind or body alone. There is only one Pogba, but all athletes can look to him for inspiration to use one’s own creativity to make new rules in their sport.”

The video premiers ahead of the on-air debut during the Red Devils’s match versus Liverpool tonight. Watch the clip above and let us know your thoughts.

Read Full Article
More

What to Read Next

SPACES: Hong Kong's 8FIVE2 Is the One Destination for Skate Locals and Legends

SPACES: Hong Kong's 8FIVE2 Is the One Destination for Skate Locals and Legends

Brian Siswojo walks us through his new shop and talks Hong Kong’s skate scene.

Nike Unveils the "Pale Horse" Edition of the Kobe 11 Elite
Footwear

Nike Unveils the "Pale Horse" Edition of the Kobe 11 Elite

The Swoosh unwraps this year’s Halloween Kobes.

The Campana Brothers Work Their Magic on Aesop's New São Paulo Outpost
Design

The Campana Brothers Work Their Magic on Aesop's New São Paulo Outpost

The celebrated design duo go bold with brickwork.


Check out the Full BAPE x Coca-Cola Collaboration
Fashion

Check out the Full BAPE x Coca-Cola Collaboration

A monster collaboration encompassing apparel, accessories and homeware goods.

5 New Tracks to Kickstart the Week
Music  

5 New Tracks to Kickstart the Week

New Gucci Mane, Kodak Black, Kehlani and more.

Solebox to Open New Store in Austria
Footwear

Solebox to Open New Store in Austria

The store moves outside of Germany for the first time ever.

More ▾