Barbara Kruger Calls Donald Trump "LOSER"

The artist who inspired Supreme’s ubiquitous box logo covers this week’s ‘New York’ magazine.

Design
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For the cover of New York‘s Election Issue, artist Barbara Kruger puts her recognizable box logo upon Donald Trump’s face. According to Editor-in-Chief Adam Moss, “[we] were drawn to it, in part, for the three ways in which it could be interpreted: as Trump speaking (single word epithets being his specialty); as a description of Trump; and as a call on the election result. On this latter point, who knows – and we confess to being a little rattled when the Comey letter news broke just as were shipping it. But in the end we felt that the power of Kruger’s image transcended any one meaning you could read into it. The issue analyzes many aspects of Trump’s extraordinary candidacy, and an important point is spelled out in the headline we appended to the bottom corner: Trump has already changed America, not much for the better. Which adds a fourth meaning: in that sense we are all losers too.”

Barbara Kruger is probably best known in the streetwear world as the artist that inspired Supreme’s ubiquitous box logo. New York‘s latest issue will be on newsstands today. Learn more here.

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