Rihanna Is Named the Most Marketable Celebrity in America

RiRi beat Beyoncé, Angelina Jolie and Stephen Curry to make it to the #1 spot.

By
Entertainment
6,410 Hypes 0 Comments

In a new study released by The NPD Group, Rihanna is named as the most marketable celebrity in America. This is perhaps not that surprising, since prominent brands such as Dior and PUMA both featured RiRi as the face of their campaigns last year. The study sought to identify the brand preferences of fans in order to help marketers identify the stars that are most likely to elicit positive engagement from consumers. Oddly enough, Jeep was one of the brands that drove Rihanna’s index score up, meaning that her fans display a significant preference for the car marque. Clocking in with a score of 367, this makes the singer three times stronger of an endorser for brands than the average A-list celebrity. In fact, other celebrities that were considered were Angelina Jolie, Tim McGraw, Coldplay and Stephen Curry. Coming in at second was Beyoncé, followed by Ne-Yo and Usher who were tied for third.

The study was conducted through the BrandLink database, which collated responses from consumer surveys regarding more than 1,000 celebrities and 2,500 brands in a diverse range of categories that included automotive, consumer packaged goods, beauty and fashion, restaurants, technology, and more. To read more about the study, you can head over to The NPD Group’s website.

Read Full Article
Source
Fashionista

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

This Ex-Convict Makes a Living From Painting With Skittles
Arts

This Ex-Convict Makes a Living From Painting With Skittles

He also uses brushes made of his own hair.

REVISED Turns to Elevated Sportswear for Spring/Summer 2016
Fashion

REVISED Turns to Elevated Sportswear for Spring/Summer 2016

As cozy as it gets.

Michael B. Jordan Will Direct Bryson Tiller's Next Music Video
Music 

Michael B. Jordan Will Direct Bryson Tiller's Next Music Video

Two promising up-and-comers link up for “Exchange.”


HYKE and Mackintosh Team up on Range of Raincoats
Fashion

HYKE and Mackintosh Team up on Range of Raincoats

A fashionable take on the wardrobe staple.

Trill Sammy, Dice Soho & Slim Thug Remix 2 Chainz's "Watch Out"
Music 

Trill Sammy, Dice Soho & Slim Thug Remix 2 Chainz's "Watch Out"

“I ain’t come over here for nothing, b*tch you know we is…”

CLOT 2015 Fall/Winter "OMACCAMO" Collection
Fashion

CLOT 2015 Fall/Winter "OMACCAMO" Collection

The series returns with polka dots and camo.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.