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Besides the “intimate” exchange with Zane Lowe for Beats 1, Drake isn’t doing that much press for his new studio album VIEWS. Still, Drake did appear in headlines for a brief new piece by Instagram. Outside of the interview accompanied the release of VIEWS, you’ll have to check out the Instagram feature by Instagram to gain a little more insight on the thought process behind Drake’s latest LP. Most notably, Drake serves up this eye-catching bit regarding the meme culture that helps him thrive:
“I have become the most memed person aside from the Michael Jordan crying face,” says Drake. “I love that I’m the guy that doesn’t take himself too seriously. I like laughing even if it’s at my expense. It doesn’t feel like it’s necessarily malicious or hurtful stuff. I’m conscious of it. Even with the ‘If You’re Reading This It’s Too Late’ cover, when everyone took the font — that’s just our culture right now. I really enjoy it more than watching television. It brings joy to my life, and I hope it brings joy to other people’s lives too.”
For more, check up on our recent write-up on VIEWS.