Tumblr is getting its own clothing line, and one that “will make you feel like you’re a part of a Tumblr dashboard.” Announced earlier on The New York Times, the blogging platform has enlisted 10 different Tumblr artists to design the apparel, which will debut at New York Fashion Week. The designs will adorn dresses, raincoats, backpacks and more, and will become available online next week at Print All Over Me. Additionally, if you want to, head over to its pop-up store at 339 West 38th Street in New York City this weekend.
“We wanted every look to feel like a Tumblr post,” said Valentine Uhovski, Tumblr’s fashion evangelist. “When you enter the pop-up shop, you’ll feel like you’re inside of a Tumblr dashboard.”