NIGO Appointed as New Creative Director of YOHO!

The creative polymath’s latest undertaking extends to China.

Fashion
9,770 Hypes 0 Comments

Led by youth culture magazine YOHO!, yesterday kicked started the annual YO’HOOD weekend in Shanghai, as swathes of fashion and lifestyle labels from the East and beyond arrived in the city for a three day trade show. The event began with an important announcement that NIGO has been appointed as the new creative director of YOHO!. The multifaceted mogul is synonymous with his work for iconic streetwear imprint BAPE and his latest company NIGOLD which houses HUMAN MADE, alongside programs such as Nigoldeneye, and eateries 2-5 Cafe, Curry Up and COLD COFFEE. Understanding NIGO’s expertise, the Japanese polymath’s latest position will undoubtedly extend the Chinese label to new depth, and bring more focus to the creativity sprouting from China.

Read Full Article

What to Read Next

Kenzo Taps Streetwear Designer NIGO as Next Artistic Director
Fashion

Kenzo Taps Streetwear Designer NIGO as Next Artistic Director

The label’s first Japanese director since 1999.

Salehe Bembury Joins UNINTERRUPTED as Creative Director for Apparel
Fashion

Salehe Bembury Joins UNINTERRUPTED as Creative Director for Apparel

Sealed with an approval from LeBron James.

NIGO Lends His Creative Talents to Tokyo's Public Toilets
Design

NIGO Lends His Creative Talents to Tokyo's Public Toilets

As a part of ‘THE TOKYO TOILET’ project to install comfortable public washrooms across the city.


Images Appear of a NIGO x Louis Vuitton Monogram Duck Bag
Fashion

Images Appear of a NIGO x Louis Vuitton Monogram Duck Bag

From an upcoming NIGO 2 collection.

Jordan Brand Unveils New Collection Led by Cult Classic Air Jordan XI IE
Footwear

Jordan Brand Unveils New Collection Led by Cult Classic Air Jordan XI IE

“I was more interested in doing a low top that was partly the Jordan XI, but fresher.” – Tinker Hatfield

Chuck Inglish featuring Buddy - Whoa/Whoa
Music 

Chuck Inglish featuring Buddy - Whoa/Whoa

Chuck Inglish continues his great year.

Big Sean Performs “One Man Can Change The World” on James Corden
Music 

Big Sean Performs “One Man Can Change The World” on James Corden

Big Sean Performs “One Man Can Change The World” on James Corden

Watch Future's Live Performance of "March Madness"
Music 

Watch Future's Live Performance of "March Madness"

Future Hendrix, live.

DEAN & Anderson .Paak - Put My Hands On You (Produced by Mr. Carmack & esta.)
Music 

DEAN & Anderson .Paak - Put My Hands On You (Produced by Mr. Carmack & esta.)

Nowhere near your typical R&B/pop music video.


Goodhood Launches New TSHIRTNOW Exhibition
Fashion

Goodhood Launches New TSHIRTNOW Exhibition

It’s more than just a t-shirt.

Stream Danny Seth's New Album 'Perception'
Music 

Stream Danny Seth's New Album 'Perception'

The British have arrived.

Alexander Lee Chang x Vans Old Skool EZ
Footwear

Alexander Lee Chang x Vans Old Skool EZ

The Japanese pro skater-turned-fashion designer customizes the classic low-top.

Dave East featuring Nas - Forbes List
Music 

Dave East featuring Nas - Forbes List

This is crazy.

BMW M3 "Münchner Wirte"
Automotive

BMW M3 "Münchner Wirte"

Special livery for Oktoberfest in Munich.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.