PHENOMENON 2015 Fall/Winter "Genesis" Lookbook

A fresh, fun editorial by the creative mind of Takeshi Osumi.

Fashion
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PHENOMENON, one of the more design-heavy brands to come out of Japan, releases a new editorial for its new Fall/Winter 2015 collection. The season, titled “86ED” is to reference the observatory summit of the Empire State Building and meant to symbolize a new upper echelon reached by the brand, showcases design twists and a fresh mix of bright, basic colors for both men and women. Autumn-appropriate tones and casual staples make an appearance alongside its usual flair of distressed fabrics and striking features. Check out the “Genesis” lookbook above and keep your eyes on PHENOMENON.tv for more.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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