Jaden Smith's New Brand MSFTS Will Have Mathematics and Science Themes

“I want my T-shirts to look like a mixture of Basquiat’s and Einstein’s personal notebooks.”

Fashion
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Young actor and rapper Jaden Smith will soon be adding fashion designer to his list of roles with the upcoming launch of his clothing and lifestyle brand, MSFTS. Former Vogue Paris Editor-in-Chief Carine Rotfield’s new publication CR Fashion Book just launched its first issue of CR Men’s Book, which features an exclusive cover story with Jaden Smith about what we can expect from his new venture. “It’s about dressing a generation,” says Jaden, “I want my T-shirts to look like a mixture of Basquiat’s and Einstein’s personal notebooks.” He describes the inaugural collection to include a range of hoodies, graphic print T-shirts, and hats that will hold a range of mathematics and science-themed designs. The next collection launches in Dubai which will be followed by a Shanghai debut of a recycled plastic-made collection later this year. The first edition of CR Men’s Book also features appearances by other notable fashion personalities, such as Lucky Blue Smith.

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