KITH will be teaming up with Heineken for a collaborative collection in their first-ever partnership together. The limited edition line will be released as part of the Dutch brewing company’s #Heineken100 project and will include a range of casual menswear. A custom sweatshirt, sweatpants, and a T-shirt are among the items being offered in this year’s #Heineken100 theme, jersey knit. The apparel will be gifted to 100 influencers around the world as well as five people who attend tonight’s VIP launch event for the collection in KITH’s Manhattan location.
“The Heineken and KITH consumer are similar in their value sets,” said KITH founder Ronnie Fieg. “Both value a premium experience. It’s something that KITH embodies, as well as the other partners in this year’s program.” In addition to this collection, Heineken will also be releasing exclusive collections with prominent retailer brands across the U.S., which includes Union Los Angeles, RSVP Gallery (Chicago), Concepts (Cambridge) and Alchemist (Miami).
New York, NY