Watch How Nike's New Raffle System Makes Buying Limited Sneakers Easier
TheShoeGame trial Nike’s new bespoke system, designed to beat the sneakerbots.
TheShoeGame has taken a closer look at Nike’s new raffle system for the purchase and acquisition of the brand’s Air Jordan and limited edition releases. Piloted in Chicago, Los Angeles and Las Vegas, the system is designed to combat so-called ‘sneaker-bots’ and allow releases to end up “in the hands of real consumers” according Nike HQ. The U.S.-based site signed up for a Nike+ account and trialed the new process on June 22 in Las Vegas to show consumers just how easy it is to take part. Check out the video above and find out how to sign up for Nike+ here.
