Watch How Nike's New Raffle System Makes Buying Limited Sneakers Easier

TheShoeGame trial Nike’s new bespoke system, designed to beat the sneakerbots.

Footwear
19,498 Hypes 0 Comments

TheShoeGame has taken a closer look at Nike’s new raffle system for the purchase and acquisition of the brand’s Air Jordan and limited edition releases. Piloted in Chicago, Los Angeles and Las Vegas, the system is designed to combat so-called ‘sneaker-bots’ and allow releases to end up “in the hands of real consumers” according Nike HQ. The U.S.-based site signed up for a Nike+ account and trialed the new process on June 22 in Las Vegas to show consumers just how easy it is to take part. Check out the video above and find out how to sign up for Nike+ here.

Read Full Article

What to Read Next

Nike Is Reportedly Limiting How Many Air Force 1s People Can Buy
Footwear

Nike Is Reportedly Limiting How Many Air Force 1s People Can Buy

Crisis alert.

Community-Based Platform SoleSavy Makes it Easier for Sneaker Enthusiasts to Build Their Collections
Footwear 

Community-Based Platform SoleSavy Makes it Easier for Sneaker Enthusiasts to Build Their Collections

Presented by Solesavy
Creating connections through a combination of like-minded people and technology.

Nike Loops Its Air Max 95 With a Quick-Fire Speed-Lacing System
Footwear

Nike Loops Its Air Max 95 With a Quick-Fire Speed-Lacing System

Dressed in a fall-appropriate color palette.


Raffle Winners Now Receiving Travis Scott's Sony PlayStation x Nike Dunk Lows
Footwear

Raffle Winners Now Receiving Travis Scott's Sony PlayStation x Nike Dunk Lows

Only 24 pairs in existence.

Andy Warhol and Ai Weiwei Dual Exhibition Confirmed
Art

Andy Warhol and Ai Weiwei Dual Exhibition Confirmed

Scheduled for the bulk of 2016 in Melbourne and Pittsburgh.

Check out This Flux Capacitor for Your Car
Design

Check out This Flux Capacitor for Your Car

Although it won’t let you time travel, it can charge your devices.

Watch Rihanna "Kidnap" Fans for "B*tch Better Have My Money" Video Premiere
Music 

Watch Rihanna "Kidnap" Fans for "B*tch Better Have My Money" Video Premiere

For the video premiere of “B*tch Better Have My Money” last night, Rihanna hosted an official

DeJ Loaf featuring Big Sean - Back Up
Music 

DeJ Loaf featuring Big Sean - Back Up

Two of Detroit’s hottest rap artists, DeJ Loaf and Big Sean, paired up for a new collaboration

Diamond Supply Co. "4th of July" Lookbook
Fashion

Diamond Supply Co. "4th of July" Lookbook

Deck yourself out in Diamond Supply Co.’s most patriotic fare.


Artist Imagines Kanye West's Yeezy Boost as Headphones
Music 

Artist Imagines Kanye West's Yeezy Boost as Headphones

Kegan McDaniel, co-founder of KERO Products and designer for IA Collaborative, has taken the design

Love at First Sound 'AUDRA' EP Will Make Your Day Better
Music 

Love at First Sound 'AUDRA' EP Will Make Your Day Better

Paris-born, Las Vegas-based artist Love at First Sound has dropped his first full-length project,

PREMIERE: MADEINTYO - UBER everywhere
Music 

PREMIERE: MADEINTYO - UBER everywhere

Fresh off the release of his catchy new single “I Want (Skrr Skrr),” up-and-coming Atlanta rap

Hall of Fame 2015 Spring/Summer Collection
Fashion

Hall of Fame 2015 Spring/Summer Collection

The latest sports-inspired summer collection from the west coast.

Rae Sremmurd Announce Release Date of Next Album
Music 

Rae Sremmurd Announce Release Date of Next Album

Following the 2015 BET Awards in Los Angeles last Sunday, Rae Sremmurd sat down with 106 KMEL to

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.