Justin Timberlake Turns Into Human Lime for His Tequila Brand

In honor of this year’s Cinco de Mayo launch of his Sauza 901 tequila, Justin Timberlake donned a lime costume and transformed into the character of “Rick ‘Sour’ Vane” in a new commercial. As for the plot, the 30-second clip follows Rick (Timberlake) living the good life of a lime until Sauza 901 tequila came along and no one had a need for him (limes) anymore. Back in January 2014, JT made a statement regarding joining up with Sauza.

“My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle,” he said. “That trip inspired me to create 901, and I’m thrilled to partner with Sauza so we can continue to bring the world 901.”

Watch the clip above.

Written by Rae Witte