Combining influences from the Art Deco movement of the early 20th century – that which harbored promise of a progressively imaginative utopia – and ancient African civilization, the music video for Snoop Dogg’s “California Roll” is a wonder to behold. It charmingly falls in line with some of the memorable music videos of this generation, and the effort put in by Director Warren Fu and company is obvious. Here we take a behind-the-scenes look at this special video, where Fu and Snoop, alongside Pharrell, Nia Long and a host of others, detail how their wildest dreams were elegantly realized by the cut. Check out the segment above and head here to witness the official music video.
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