Essentials: Emily Oberg

Our latest Essentials installment gives us a look at the daily necessities of editorial producer,

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Our latest Essentials installment gives us a look at the daily necessities of editorial producer, media personality, DJ, painter and founder of lifestyle brand Sporty & Rich – Emily Oberg. Currently at the youthful age of 21, Oberg has managed to garner quite the following among the streetwear community. While we cannot guarantee she will smell your shoe or go to prom with you, the Canadian creative looks to inspire everyone around her to let exuberance be your tour guide through life.

Oberg on her Essentials:
I don’t believe in living in excess and I’m very minimal in terms of my aesthetic and mindset. I like quality goods and things that have longevity. Simplicity within luxury is key.
For Emily, reading material such as The Gentlewoman Magazine and Apartamento Magazine are her creativity’s bible. The levels of serenity provided by the addition of plants to Oberg’s workspace help channel her inner-zen, and is also enough to inspire anyone to create. Brand awareness is important, and what better way to thank someone while simultaneously finessing your outreach than a stylized Sporty & Rich thank you card. A Canada key chain equipped with an Equinox fitness club membership keeps Emily close to home and substantiates her commitment to the sporty lifestyle, while the young creative’s New York Yankee’s necklace lets the locals know she’s there to stay. It’s Tuesday, and Emily is currently going up to the sounds of her latest mix with Sony headphones plugged in, and healing stones nearby to block out any potential negative energy. Stay tuned for our next Essentials segment and head over to Sporty & Rich to check out the offerings.
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Liz Barclay
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Madrell Stinney
Madrell Stinney Editor-in-Chief

Madrell Stinney is the Editor-in-Chief of Hypebeast, overseeing the publication’s English-language editorial. He has over 10 years of experience across lifestyle media, working with brands and publications on storytelling around product and modern culture. Based in New York, he has spent over four years with Hypebeast.

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