Coca-Cola Tinkers with New Branding Initiatives as Global Sales Drop

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-­Cola Puerto Rico’s new website with an emoji URL, Coke Spain looks to unite Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero (caffeine-free Coke Zero) under one unifying design. While Diet Coke is known for its silver can and Coke Zero known for its black packaging, the company aims to consolidate the variants under one red encasing with splashes of color to distinguish what level of sweetness is inside. Although it remains unclear if this will be a global initiative, it’ll be interesting to see if this slight twist in branding will translate into revived profits.