This is What a Lot of Modern Music is Missing

In today’s digital age, it seems like true analog production is a lost art just because of how expensive and inconvenient it is compared to plugin emulations. A lot of modern music turns out sounding cheap and “soul-less,” almost like fast food to the ears. Los Angeles producer and multi-instrumentalist Adrian Younge speaks with NOWNESS on what he feels about this ongoing phenomenon, and describes how analog music allows one to manipulate human error into something beautiful — something he feels to be a necessity of true artistry. Watch the above for an educational experience and watch out for vocal cameos from JAY Z, Snoop Dogg, RZA, Common, Raphael Saadiq and more.