A Look Into How Levi Strauss & Co. Keeps Improving Jeans
Much-loved, much-worn and as prevalent as ever, Levi’s Strauss & Co. are the pioneers of denim,
Much-loved, much-worn and as prevalent as ever, Levi’s Strauss & Co. are the pioneers of denim, and with over 140 years of innovation, the company keeps on keeping on. In an ever-competitive world, especially in the fashion and denim market, Levi’s manages to set itself apart with new offerings over and over again, proving that its heritage and expertise is not to be challenged. Fast Company takes us on an inside look at the Levi’s innovation lab in San Francisco; speaks to Paul Dillinger, Head of Global Product Innovation at Levi Strauss; and gives us a tour of everything denim. With a simple approach to innovation — looking at what’s needed by consumers instead of what can be done — Levi’s has proved its prowess. Check out the video above.
