Stepping Back in Streetwear History: Brands Share Their First T-Shirt Design

The countercultures of the ‘70s and ‘80s were some of the most visually self-expressive movements

29,849 Hypes 0 Comments

The countercultures of the ‘70s and ‘80s were some of the most visually self-expressive movements of the 20th century. Skaters and B-boys alike brought poetry to motion, while graffiti writers delivered art to the deprived. What allowed these creative outlets to spread around the globe and eventually into the mainstream, was the solidarity within; choosing to support their comrades through cohesive bonds.

While each circle had its own fashion sense, there weren’t many labels that aligned themselves with the rebellious movements of skate, surf, graffiti and hip-hop, and vice versa. This prompted many to launch their own brands that were equally expressive in the passion they cherished. Nevertheless, a T-shirt brand (which many of these brands began as) were cheap and customizable. Through assertive logos and artistic graphics, these creatives could now proclaim their love whenever and wherever they were.

Lifestyle brands of the ‘70s and ‘80s laid the foundation for what we now call streetwear and its signature garment, the graphic T-shirt. We look back to what many call streetwear’s golden era, as well as a collection of pioneers that helped pave the way. Speaking to the likes of Alife, 10.Deep, Staple, King Stampede and Reason among others, we get a glimpse of their very first T-shirt designs and what inspired them.

This is only scratching the surface of streetwear brands and their first ever T-shirts. What other brands would you be interested in seeing?

Read Full Article

What to Read Next

PacSun Is Calling On Designers of Any Skill Level to Create Its Next T-Shirt
Fashion 

PacSun Is Calling On Designers of Any Skill Level to Create Its Next T-Shirt

Presented by PacSun
The winner of the retailer’s new competition will receive a one-on-one mentoring session with Mike Cherman of Chinatown Market in addition to having their design produced.

The Underachievers x 10.Deep 2013 Spring/Summer T-Shirt
Fashion

The Underachievers x 10.Deep 2013 Spring/Summer T-Shirt

Following the success of their Indigoism mixtape, New York hip-hop outfit The Underachievers are

Wish x 10.Deep 2013 "BY ANY MEANS NECESSARY" T-Shirt
Fashion

Wish x 10.Deep 2013 "BY ANY MEANS NECESSARY" T-Shirt

In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of


Staple Design 2012 Spring/Summer T-Shirts
Fashion

Staple Design 2012 Spring/Summer T-Shirts

For Spring/Summer 2012, Staple Design introduces two new T-shirt iterations as a part of its first

A Closer Look at the Nike Kobe X "All-Star"
Footwear

A Closer Look at the Nike Kobe X "All-Star"

In celebration of the upcoming NBA All Star Weekend festivities set to take place in the Big Apple,

Rolling Stone Takes Us Through a Day with Asspizza and the Cool Teens™
Fashion

Rolling Stone Takes Us Through a Day with Asspizza and the Cool Teens™

Asspizza, born Austin Butts, is a 16-year-old “fashion designer,” even though he doesn’t sell any

Travi$ Scott & Big Sean - Don't Play (Gravez Remix)
Music 

Travi$ Scott & Big Sean - Don't Play (Gravez Remix)

In celebration of hitting three million plays on SoundCloud, rising beatsmith Gravez shares his

Kanye West Launches Mysterious New Website
Music 

Kanye West Launches Mysterious New Website

Keeping his reputation as one of the busiest invidiuals in the industry in check, Kanye West has

Stwo - Eden (Nightizm Remix)
Music 

Stwo - Eden (Nightizm Remix)

Stwo’s latest single “Eden” has been on heavy rotation for the past month. Hence, it is only right


Lafayette 2015 Spring/Summer Lookbook
Fashion

Lafayette 2015 Spring/Summer Lookbook

Japanese brand Lafayette has given a preview of its latest offerings with a new lookbook.

HYPETRAK Playlist: 10 Producers to Watch In 2015
Music 

HYPETRAK Playlist: 10 Producers to Watch In 2015

Yesterday we put together a list of 10 talented producers/production crews on our radar for this

Concepts x New Balance Made in USA 997 "Luxury Goods" Pop-Up Store
Footwear

Concepts x New Balance Made in USA 997 "Luxury Goods" Pop-Up Store

Concepts has announced another special shop installation in celebration of its “Luxury Goods”

Take a Look at the VOID General Store in Rio
Fashion

Take a Look at the VOID General Store in Rio

The VOID general store is unlike any convenience store you’ve seen before. The company initially

People in the Alps Photography
Art

People in the Alps Photography

Polish artist Jakub Polomski specializes in the niche of travel photography. His photo series

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.