If you are from or have been to London, you are familiar with one of the cities most respected XOYO. Thanks to a well-curated booking selection that has transcended multiple genres and trends, the Shoreditch venue has established itself as one of the go-to locations for music lovers, producers, DJs, and more, since its launch in 2010. We have partnered with XOYO for a week full of events, called XOYO Loves. The lineup, which is spread across seven events in the next seven days, boasts names like Virgil Abloh, Baauer, JME, Busy P, DJ Koze, and many more. XOYO’s director and head booker Andy Peyton opened up about this brand new series and the idea behind it.
What does XOYO Loves… imply?
XOYO Loves initially started because we wanted to do some interesting events outside of the boundary of the club itself. We did a hotel rooftop party with Skream, a massive disco event at The Coronet, and a hip hop party with Danny Brown and Mark Ronson.
Eventually, it has become a way to spend a whole week at the club showing some diverse events off that we currently find exciting / interesting.
How does it align with the rest of the events/cultural events hosted by XOYO?
I think that we have a lot going on with the quarterly residencies, live concerts and various regular nights like Deviation, Glorias, Bugged Out. XOYO Loves gives us the chance to put together a week of parties that are quite different but still very ‘us’. Having PC Music / JME / DJ Koze / 2ManyDJs / Dopplereffekt and Virgil Abloh all play the same place in a week is not something you see every day.
Was it difficult to organize such a lineup?
It took a lot of planning and time, we have been working on it since March, but we are really happy how it ended up.
What was the conceptual approach in aligning these artists?
The starting point was looking at acts we found exciting. DJ Koze and JME were probably the first 2 things we went for, and from there we started to be like ‘right there’s no disco, we need to get some disco in’, and so on. Many hours of discussion and debate in our office got us to where we ended up!
How’s the London night life scene these days?
In word, exciting. The nightlife scene regenerates itself constantly because there’s always new promoters, new ideas and new clubs opening up. It has to be one of the most competitive clubbing environments in the world, and it’s better for it.
Learn more about the event series in the flyer below and on xoyoloves.com.