Two months ago, PUMA launched an advertisement featuring their creative director Rihanna and rapper Travi$ Scott. The release was timed perfectly because, at the time, there were rumors of the two dating each other. Today, the sportswear company released the behind-the-scenes video of the Creeper photo shoot. Watch it above and read about it below.
The PUMA Creeper is the brainchild of PUMA’s Creative Director, Rihanna, and is part of the PUMA by RIHANNA Collection under the FENTY Label. The PUMA Creeper will be available through select PUMA lifestyle sneaker retailers, PUMA Stores and puma.com. To mark the return of the Creeper – PUMA Store in Soho and the online store of PUMA.com will exclusively open their doors at midnight local time to give fans an early jump to purchase the coveted PUMA by Rihanna style.