Yves Béhar Designs the New Movado Edge

Movado taps the award-winning Chief Creative Officer of Jawbone.

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Fashion
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Having previously worked alongside the likes of Herman Miller, PUMA, MINI, GE, Swarovski, Samsung, and Prada and long known for his role as Chief Creative Officer at Jawbone, renowned Swiss industrial designer Yves Béhar has been tapped by Movado to design its latest timepiece: the Edge. Marked by a minimalist look that puts it right at home alongside Béhar’s Jawbone aesthetic and the work of his award-winning firm Fuseproject, the Edge comes with a 40mm case and is highlighted by a unique concave dial that pairs a raised tonal dot at the 12 o’clock position with a sculpted ray-textured edge. Starting at $495 USD and available in a bevy of colorways with rubber straps and stainless steel link bracelets, the clean and contemporary Edge is available online now.

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