Topman 2015 Fall/Winter Denim Campaign

Though it may have originally been the workwear fabric of choice before becoming an expression of youthful rebellion, denim is now deeply entrenched in the world of fashion — it’s not only a part of everyday life, but a symbol of cultural authenticity. Thus, denim exists at the heart of Topman’s latest collection as the brand introduces its largest denim offering to date with its Fall/Winter 2015 “This Is Denim” campaign.

Carefully crafted, each garment within this season’s collection showcases the breadth of the British label’s range, which introduces everything from the Japanese streetwear-inspired Wide Leg Crop style — complete with a rolled hem — to the ’70s-esque Kick Flare and more contemporary Stretch Skinny. Spearheading that trio is the label’s brand new Standard Fit, which pairs a more relaxed fit with a classic straight leg while the innovative new Denim Chino offers a more relaxed and of-the-moment silhouette. Topman is even paying homage to the urban looks of the ’90s, keeping with denim’s utilitarian past and durable, hard-wearing nature with the inclusion of bib and brace dungarees and overalls — each with a focus on functional references and washes inspired by the natural wear-and-tear of the denim of old. Bookending the range are both denim jackets to button-down shirting — staples that have been re-worked and re-imagined with contemporary cuts and silhouettes.

To coincide with the “This Is Denim” launch, all Topman stores will have designated denim experts on hand with insights into the extensive range. Customers in-store will also have the opportunity to spin a “Denim Roulette” with the chance for gift vouchers.

Available in an array of essential washes and ranging in price from $55 to $160 USD, Topman’s Fall/Winter 2015 denim is now available in-store and online while those visiting the website even have a shot at winning an entire year’s-worth of denim.