Kevin Durant Launches NEFF WEAR

From the hardwood to the design table.

Fashion
14,195 Hypes 0 Comments

Oklahoma City Thunder’s Kevin Durant may be a former Most Valuable Player of the NBA, however off-the-court he plans on pushing youth culture to another level with NEFF WEAR. While being a prominent figure in the NBA, Durant constantly inspires his fans to stay active through various ventures and community programs; the launch of NEFF WEAR is a continuation of that vision. Offering under garments redefined to fit our active lifestyle, Durant’s first fashion imprint has also unveiled it’s first short film, “Live to Play.” Starring MADSTEEZ, trashhand, Jaws and KD, the above video is meant to inspire the youth to push themselves further, to do what they love, and to create something new.

The superstar forward has worked closely with his partner Shaun Neff since day one, explaining “it’s been exciting to work with the team at NEFF, to build a business and to create a new collection of underwear.” While bringing an overlooked product group to the forefront, NEFF WEAR aims to provide exceptional support to customers throughout their daily routines.

Read Full Article

What to Read Next

Kevin Durant's Nike KD 14 "Aunt Pearl" Colorway Is Unveiled
Footwear

Kevin Durant's Nike KD 14 "Aunt Pearl" Colorway Is Unveiled

The Brooklyn Nets All-Star once again honors his aunt who passed from lung cancer in 2000.

Kevin Durant Is Officially the Face of Crypto Platform Coinbase
Tech

Kevin Durant Is Officially the Face of Crypto Platform Coinbase

The latest NBA star to join in on the crypto craze.

Kevin Durant Officially Out for at Least One Month From Sprained MCL
Sports

Kevin Durant Officially Out for at Least One Month From Sprained MCL

Coach Steve Nash commented on the situation and how the Nets will cope without KD.


Kevin Durant and Kyrie Irving Enter NBA's Health and Safety Protocols
Sports

Kevin Durant and Kyrie Irving Enter NBA's Health and Safety Protocols

The franchise now has a league-high of 10 players in protocols.

Listen to A$AP Rocky Cover The Castaways' “Liar Liar”
Music 

Listen to A$AP Rocky Cover The Castaways' “Liar Liar”

A$AP Rocky visited Annie Mack and BBC Radio earlier this week. Flacko opens up about the creative

Carhartt WIP 2015 Fall/Winter Collection Delivery 3
Fashion

Carhartt WIP 2015 Fall/Winter Collection Delivery 3

Warmth, utility and style.

adidas Originals Superstar RT "Red Suede"
Footwear

adidas Originals Superstar RT "Red Suede"

All red is back again.

Mick Jenkins and The Homies
Music 

Mick Jenkins and The Homies

Tour Diary: London, Day 3

Essentials: The Underachievers
Music 

Essentials: The Underachievers

Anime heads from Flatbush.


F.C.R.B. 2015 Fall/Winter Collection #6
Fashion

F.C.R.B. 2015 Fall/Winter Collection #6

Featuring an extensive collection of warm up gear.

Billy Reid x K-Swiss 2015 Fall/Winter Collection
Footwear

Billy Reid x K-Swiss 2015 Fall/Winter Collection

Americana provides the inspiration for these latest drops from K-SWISS.

Nao - Bad Blood
Music 

Nao - Bad Blood

This ain’t Taylor Swift.

adidas Originals Pro Model "Xeno" Pack
Footwear

adidas Originals Pro Model "Xeno" Pack

A futuristic update on the Superstar-inspired hi-top.

Espa featuring Giggs - Swan Song (Produced by Erick Arc Elliott)
Music 

Espa featuring Giggs - Swan Song (Produced by Erick Arc Elliott)

Flatbush meets London.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.