Reportage on Apple is often done in superlatives, and the latest news that the world’s most valuable company has recorded the largest profit in corporate history will come as no surprise. Clocking in at $53.4 billion USD over 12 months, the profit margin was helped by record sales of the iPhone and equates to $1 billion USD earned per week, surpassing the previous $45.2 billion USD record set by ExxonMobil in 2008. However, sales of the iPad continued to fall to their lowest level since 2011, with Apple warning of slow sales over the holiday season. Total profits in the last fiscal year were $233.7 billion USD, thus propelling the company’s worth to an incomprehensible $750 billion USD.
- Business Insider